Social media advertising is a great way to get brand exposure for your small business. Let’s face it, we don’t need to make a case for using social media anymore, the question is simply when, why and how should you use social media to promote your products and services. For the purpose of this blog post, I’m going to simply discuss the benefits for using social media to advertise your brand and business.
The biggest advantage of using social media is that it can quickly get more business in front of your target market. Social media gives you the benefit of immediate interaction and engagement. You can easily get more people engaged with your brand just by live streaming on your social media pages. Of course, if you pay to play by using ads, you can increase your chances of reaching the right people by targeting who you want to see your ads. Targeting the right people for your advertising will increase your return on investment.
It’s no secret that social media is the way to go when it comes to effective marketing strategies. The sheer volume of money that is being spent on social media advertising is a great indication that it works.
According to HootSuite:
Statistics state that global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017.
In early 2020, social ad spending was forecasted to increase 20% to $43 billion USD in 2020 according to EMarketer.
Keep reading as I uncover four important benefits of social media ads and how you can leverage them to help you grow your income, impact and influence in your niche or industry.
Here are 4 important benefits of utilizing social media advertising.
1. CREATE BRAND RECOGNITION
Social media makes it very easy to spread the word about your brand, brand promise and your overall company mission and values. The fact is, most people like to buy from brands they know, like and trust. Brand loyalty is a wonderful thing when you have a base of customers who are aware that your company or brand exists and prefer buying your products and services over your competitors. Running social media ads is a great way to spark brand recognition and loyalty. The more people see your brand, the more they will remember it and feel as they are familiar with what you do, what you offer and how you can help them.
2. PROMOTE YOUR PRODUCTS, SERVICES, AND EVENTS
The ability to promote whatever you are selling is the main reason why you use any advertising platform. When you invest in marketing, the goal is to promote whatever you have to sell so more people can find you. Social media provides you the unique opportunity to promote directly to the people who you are targeting and get almost instant feedback.
3. INCREASE WEBSITE TRAFFIC
Your website is your home on the Internet. Social media is your permanent invitation for anyone you are targeting to visit your website. Utilizing social media ads to build website traffic is going to help your search engine optimization efforts. What good is having a website if no-one knows it is there? Running social media ads is a great way to get leads especially if you have a “freemium” offer on your website to capture emails. It’s likely that social media can send quality inbound traffic to your website if you are using effective ads.
4. ESTABLISH AUTHORITY IN YOUR NICHE OR INDUSTRY
When you run social media ads, you gain authority as an influencer. Most people who are running ads on social media are topical experts which means they are a trusted source for news and information in their industry. Once you are perceived as a subject matter expert or topical authority, you are called upon by news outlets, bloggers and podcasts and many other business professionals to share your viewpoint on various issues that pertain to business in general or topics that you are perceived to be an expert on. The more you use social media to share valuable content, the more people will stop and pay attention to your ads if and when they notice them.
Remember when people are searching online for an expert, they typically are searching for words such as: authority, influencer, leader, expert, etc. If your name, your brand name or company name is on the first page of Google, you are definitely more likely to get leads than if you rank on page two or three. Considering this, make sure that your website is ranking high for certain keywords in your industry so that when your social media ads send traffic to your site, you have a better chance of converting that viewer into a customer.
As you can see, there are very good reasons why you should be using social media advertising to promote your business, products, services and events too.
This article only scratches the surface when it comes to benefits of social media ads. Of course we all know that social media is here to stay, and it only makes sense that you learn to use social media ads to help you grow your business. A final word of advice, if you don’t know anything about social media advertising, don’t waste money. Find an expert to help you navigate the process so you can get the most out of it.
Now if you need help in this area, contact us. We can help you with your social media marketing plan and strategy. We want to see you win.
This article was written by Lori A. Manns, President of Quality Media Consultant Group. Want to use this article for your blog or business website? Here’s the author’s box that you must include.
© 2021 Quality Media Consultant Group LLC – All Rights Reserved
This article was written by Lori A. Manns. President of Quality Media Consultant Group. Lori is a multi award-winning marketing mentor, sales coach and trailblazing business strategist who works with small business owners and entrepreneurs to help them grow and scale their businesses. She specializes in sales and marketing strategies that result in her clients attracting their target market, gaining brand visibility and growing revenue. Lori is President of Quality Media Consultant Group, a consultancy firm specializing in media, advertising, marketing and sales. She is the founder of the Trailblazer Business Academy. where advancing entrepreneurs go to learn growth strategies and how to run a profitable business the soulful way. Lori is also the creator of the Sponsorship Sales Secrets.