4 Signs to Adjust Your Marketing Strategy
Having a solid marketing strategy is one of the ways many companies plan future growth. An effective marketing strategy means that you have a solid plan in [...]
The Top 4 Benefits of Cause-Related Marketing
Cause Marketing is a very smart and strategic way for companies to market their products and services as well as increase sales. The term, Cause-Related Marketing has been around since 1983 when American Express coined [...]
7 Steps to Define Your Unique Selling Proposition
Being unique in business is somewhat hard to do. However, bringing a unique factor into business is a necessity these days. If you are the brand, you absolutely need to define your unique selling proposition. For [...]
How to Ensure Marketing Success
Marketing is the one strategy that can catapult your business into the sales stratosphere in no time flat. Marketing is like the gas that fuels the business engine that will get you from where [...]
5 Critical Keys to Create Compelling Content in Business
If cash is king, I believe content is queen. Creative content is simply a catch-all term used to describe the different forms of multimedia business owners should use in relation to their digital [...]
5 Necessary Streams of Income
As business owners, we reach our money goals because we have a S.M.A.R.T. plan to increase revenue and cash flow. A smart plan is one that is strategic, measurable, [...]
5 Reasons to Never Compete on Price In Business
Pricing is a business strategy that many entrepreneurs and small business owners are intimidated about. The challenge is in trying to figure out where your company will fit on the [...]
4 Benefits of In-Kind Sponsorship for Entrepreneurs
Securing in-kind sponsorship is a game-changer for any small business owner or entrepreneur wanting to focus on increasing profitability. In-kind sponsorship is also referred to as "value-in-kind sponsorship" or by its acronym, [...]
3 Strategies to Leverage Holiday and Themes Months in Business
There is an abundance of national and international holidays, awareness days, and months designed to celebrate a variety of occasions and causes throughout the year. Each of these occasions offers small business owners a [...]
3 Critical Ways to Measure Business Performance
As entrepreneurs and/or small business owners, in order to stand out from the crowd, you must do everything with excellence. There should never be a day when delivering a sub-par product or service is [...]