The Sales Cycle: What not to do!
There's a popular TV show called "What Not To Wear" that airs on TLC Network. Although the show will soon be ending after 10 seasons, it had a great run of giving everyday people complete [...]
Website Blunders: 7 Mistakes to Avoid
One of the essential tools of business today is having a website. Your website should be more than just a collection of web pages about your business. Your business website is your marketing machine. It [...]
The Secret to Getting More Press for Your Business: 3 Easy Tips!
One of the biggest challenges for many small business owners is getting great free press. Some say any press is good press. I don’t necessarily agree. However, I do believe any free press that is [...]
3 Ways to Stop being the Best Kept Secret on Social Media
If you’re in business today, you’re probably using social media to promote your company, products or services. But just because you are using social media, it certainly does not mean that you are using social [...]
Event Marketing: 7 Strategies for Effective Exhibiting
If you are a small business owner, chances are you have already or plan to eventually be an exhibitor at an event or trade show. The key to excellent exhibiting is marketing. But marketing [...]
How to Sustain Business Resolutions for the New Year
New Year’s resolutions are a popular way to make a commitment to address a goal, project or reform behavior in some meaningful way. It is my opinion, as individuals, the number of people who actually [...]
3 Ways To Make Your On-line Content Engaging and Attract Prospects
As a small business owner, you may have figured out the perfect solution for a common problem held by many people in your target audience. However, if your marketing copy does not attract and keep [...]
8 Tips for Drafting a Strategic Business Plan
One of the first things to do when starting a new company is to write a business plan. The primary objective in writing a business plan is to attract prospective investors to invest in your [...]
I am a 2013 SWIBA Awards Finalist!
I am elated to announce that out of hundreds of applicants, I have been nominated and selected as a 2013 Stiletto Woman in Business Award FINALIST! The Stiletto Woman in Business Awards (SWIBA) is an [...]
What Are They Saying About You?
Have you ever wondered just what is being said about you or your company on-line? Are you curious as to what pops up in the search engines when someone types in your name or company [...]