A marketing plan is critical to the success of any business whether large or small. Marketing plans serve as a blueprint for how your company will publicize its products and services in the marketplace. There [...]
If you have been paying attention, I’ve been writing about how to keep your business going while taking time off, so let’s assume that all of the scenarios for why many people do not [...]
Everyone needs a break from work at one point or another. Taking time off is important in order to operate at maximum effectiveness in business. As a society, many Americans are stressed out and [...]
No matter what size your company is, you need an effective system for managing sales leads. After you’ve managed to get new leads from your marketing efforts, you must manage them appropriately in order [...]
It can be a real challenge trying to figure out how to communicate and manage your clients. As a small business owner, you may be thinking you should have taken a few refresher courses in [...]
One of the toughest lessons in owning a small business is determining how much to charge for your products and services. One of the challenges is whether or not your prices are comparable to those [...]
Many business owners utilize events as one of their primary revenue streams to achieve annual budgets. Producing events offer many options for entrepreneurs and small business owners to grow their income, exposure and customer base. [...]
Many small business owners struggle with how to increase revenue consistently in their businesses. Of course in order to be successful selling your products and services, you must learn the best principles and practices [...]
As entrepreneurs, many times when we introduce ourselves we start by listing our titles to instantly let people know who we are or what we do by way of profession. Typically at a networking event, [...]
Effective sales leadership is the difference between a business that thrives and one that barely survives. The fact of the matter is this, if you're a business owner or leader you must know how to [...]