So don’t let the picture offend you or the title fool you business is a lot more complex that the basics of 101. However, since I’ve been a business owner, I’ve made some pretty dumb mistakes and felt like I needed a beginners class to get my business going a few times. And if you’re honest, you probably have too. I will tell you this though, the thing that has saved my butt is recognizing my dumb mistakes and realizing that to build a business you must approach it in very simple ways.
If you’re a business owner, one of your goals should be to grow and build your business for optimal success (whatever that means for you.) And if growing your business, isn’t one of your goals, you probably shouldn’t be in business. As a small business owner, I’ve learned that there are 3 solid ways to grow my business each year.
1. Solve problems for a specific group of people.
When your business addresses a problem or painpoint for a specific group of people, they will be attracted to you because they are seeking a solution that you offer. The key is to make your business or brand outshine your competition so that your prospective target market sees you as the only viable solution. There are many ways to stand out in business, one of which includes going against the grain and offering something in your industry that noone else is doing. “Ask yourself, what can I do to help people in my target market that noone else is doing?” That’s how you build business, fill in the blanks,plain and simple.
2. Sell stuff to people who need what I offer.
Effective marketing produces more leads. Leads produces more sales. When you market to them, they will come. And when they do, you must sell them. Period. If your revenue is not where you’d like it to be, then there’s a problem with your marketing or your sales. If you don’t have a problem with lead generation, then the problem is most likely your ability with sales conversion.
Remember people who are in pain look for a pain killer. When your products and services offer a solution to people looking for an answer to a specific problem, the question of price almost becomes irrelevant if the value is strong enough. Once you get the prospect engaged in the sales process, it’s your job to present the benefits of your item in such a way that the customer can quickly ascertain why they should buy your item and not the one down the street.
3. Sell more stuff to people who have already bought.
Although, I’ve made the process sound very simplistic, you get the point. You don’t have a business unless you’re solving a problem, challenge or addressing a need that a specific group of people have. You don’t have a business unless you’re selling something. Of course we’ve all heard the famous line “nothing happens in business until someone sells something.” And finally, you won’t be able to grow your business until you learn how to effectively upsell your existing customers and get them to re-engage with your business again.
For those of you who struggle with selling, hate selling or just need some accountability when it comes to your sales plan and process, I have a solution for you. More on that later. For now, please tell me how you would answer the following questions.
Now it’s your turn. Leave me a comment below and tell me what you’ve done to build your business.
I can’t wait to hear from you!!!
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Lori A. Manns is an award-winning, marketing, sales coach and business strategist who works with small business owners to help them elevate their brand, get more clients and grow revenue. Lori A. Manns is CEO of Quality Media Consultant Group and founder of the Trailblazer Business Academy™ where advancing entrepreneurs go to learn business growth strategies the soulful way. Lori is also the creator of Sponsorship Sales Secrets System;™ that shows you how to get more sponsors and sales for your business, guaranteed. To purchase consulting services on marketing, advertising or sales and, learn how to increase your revenue and grow your business; please visit the start here page on www.qualitymediaconsultants.com.