Event Marketing: 7 Strategies for Effective Exhibiting
If you are a small business owner, chances are you have already or plan to eventually be an exhibitor at an event or trade show. The key to excellent exhibiting is marketing. But marketing [...]
How to Sustain Business Resolutions for the New Year
New Year’s resolutions are a popular way to make a commitment to address a goal, project or reform behavior in some meaningful way. It is my opinion, as individuals, the number of people who actually [...]
3 Ways To Make Your On-line Content Engaging and Attract Prospects
As a small business owner, you may have figured out the perfect solution for a common problem held by many people in your target audience. However, if your marketing copy does not attract and keep [...]
8 Tips for Drafting a Strategic Business Plan
One of the first things to do when starting a new company is to write a business plan. The primary objective in writing a business plan is to attract prospective investors to invest in your [...]
I am a 2013 SWIBA Awards Finalist!
I am elated to announce that out of hundreds of applicants, I have been nominated and selected as a 2013 Stiletto Woman in Business Award FINALIST! The Stiletto Woman in Business Awards (SWIBA) is an [...]
What Are They Saying About You?
Have you ever wondered just what is being said about you or your company on-line? Are you curious as to what pops up in the search engines when someone types in your name or company [...]
How to Get On Line Leads and Increase Sales
The Internet is big business. Many times entrepreneurs miss a few crucial yet very simple steps to getting on line leads and increasing sales. Getting leads on-line is not difficult at all. In fact all [...]
5 Easy Ways to Prepare for the Ups and Downs In Business!
In business there are sometimes inevitable ups and downs, peaks and valleys or high and lows. Whatever way you choose to describe it, you get the point. The people who are most successful in business [...]
How to Define Your Target Market & Identify Ideal Clients
I guess it’s safe to say many entrepreneurs struggle with who their ideal clients are and what target market they should be focused on. Some people make the mistake of thinking it is acceptable to [...]
Twitter: 7 Strategies to Engage Your Target Audience
On any given day, log onto Twitter and you’re likely to find updates and clever remarks from athletes, entertainers, reporters, entrepreneurs and more. From Rihanna to Rian Lochte and Donald Trump to Diane Sawyer, most [...]