Who you are
You may be a small to mid size business owner or the head of a marketing department for a company you represent. However, when it comes to advertising, you don’t have time to research the in’s and out’s of putting together an effective media buy. Perhaps cost per point and cost per thousand are the last figures you want to worry about. You’re unsure about the best advertising message to use and how to develop a strategic CALL TO ACTION. You need guidance and you don’t want to waste money on something that won’t work. You need a professional media buyer to get the job done.
What we do for you
We go back to the basics, meaning Advertising 101. During our consultation, we will sit down with you and perform a “client analysis” of your needs, goals and objectives. We will start with your target audience. What do you want them to know? Once we navigate through the: who, what, when, where, why & how … we will develop a strategic advertising campaign customized to fit your needs.
We will determine what advertising medium that is best suited for your message whether it’s; radio, TV, Print, Internet, outdoor or social media. We will write a creative commercial or draft a high impact display ad designed to produce results. Creative services, including graphic design and audio/visual media production are offered through partner companies. No matter what your budget is, our goal is to maximize your dollars by giving you the highest number of gross impressions and provide you with a measurable return on your investment.
- Advertising Planning, Analysis & Consultation:
We utilize thorough audience & industry research to focus on your target audience.
- Media Buying and Placement:
We maximize your advertising budget by utilizing strong negotiation on your behalf.
- Media Performance Monitoring:
We demonstrate your media’s performance with comprehensive monitoring and tracking.
- Valuable Analysis:
We summarize and assess the effectiveness of your media campaigns and make strategic recommendations for future buys.
Our approach is designed to produce optimal results for your media budget! We care about your bottom-line!
Who you are
You’re a small business owner or entrepreneur without a marketing plan or with a plan that needs reviewing and tweaking. You have a profitable business but you’re ready to stop being the best kept secret in your industry. You have customers but you’re definitely not at full capacity. Your marketing is not automated and you definitely need to create brand messaging that caters to a specific audience so they know where and how to find you. You don’t have time to write your own plan and may even need some help with execution. The bottom line is simply that you need your marketing to produce results so you get better clients, grow your brand visibility and increase sales.
What we do for you
We write your marketing plan with a smart strategy period. During our consultation we perform a client needs analysis to discover where you’re falling short and how we can get you up to speed. We review your website, collateral materials and overall marketing plan and make suggestions.
- We meet with you for the initial consultation either in person or via virtual session.
- Review your mission, vision and goals – we help you think BIG picture so you’re able to plan for long term results and success
- We formulate a plan with or without research – we analyze the market and see where you fit in. It’s your choice whether we include research in our plan. However it’s important to understand the landscape before you draft a blueprint.
- We create a customize marketing plan for your business using our 21 STEP blueprint process which includes various elements including marketing, strategy, tactics, promotions and more.
- We deliver the plan to you in PDF format.
- Our final session includes an overview of the plan with detailed explanations and suggestions for implementation.
Our approach is designed to help you attract your ideal clients so you’re not working so hard for them.