Who you are
You may be a small to mid size business owner or the head of a marketing department for a company or organization you represent. However, when it comes to advertising, you don’t have time to research the in’s and out’s of putting together an effective media buy. You don’t have the time to worry about researching the best mediums to use or negotiating the best rates. Perhaps cost per point and cost per thousand are the last figures you want to worry about. You’re unsure about the best advertising message to use and how to develop a strategic CALL TO ACTION. You need guidance and you don’t want to waste money on something that won’t work. You need a professional media buyer to get the job done. Relax, you’re in the right place.
What we do for you
We go back to the basics, meaning identifying the advertising essentials. During our consultation, we will sit down with you and perform a “client audit and analysis” of your needs, goals and objectives. The first phase is determining your target audience because who you’re trying to reach is critical. Once we determine the audience, we will dive into the bests methods to reach them and deliver the messaging. To summarize, we navigate through the: who, what, when, where, why & how until we are able to develop a strategic and comprehensive advertising campaign customized to fit your needs.
We will determine the best advertising medium suited for your message whether it’s; Radio, network TV, Cable TV, Connected TV (CTV), Print, Internet, outdoor, digital media or social media, etc. We will create a dynamic video or audio commercial, draft a high impact display ad, or digital ad designed to produce maximum results for your advertising campaign. We offer a full suite of creative services including audio and visual media production as well. No matter what your budget is, our goal is to maximize your dollars by giving you the best reach and highest number of gross impressions that will provide you with a measurable return on your investment.
We have a 3 Tier Approach to our media buys including: Pre-Launch, Campaign Delivery and Post-Launch Recap and Reflections.
1. Advertising Planning, Analysis & Consultation:
-We utilize thorough audience & industry research to focus on your target audience.
– We review your competitors to ensure you are differentiating your message.
– Media Buying and Placement:
-We help you create a budget.
-We maximize your advertising budget by utilizing strong negotiation on your behalf.
2. Campaign delivery, Media Performance Monitoring:
-We demonstrate your media’s performance with comprehensive monitoring and tracking.
3. Post Launch, Recap, Reflections and Valuable Analysis:
-We summarize and assess the effectiveness of your media campaigns and make strategic recommendations for future buys.
Our strategic and comprehensive approach is designed to produce optimal results for your media budget! We care about your bottomline!
Who you are
You’re a small business owner, entrepreneur, or head of marketing for a corporation, educational institution or government entity who needs help with the overall strategic vision for your marketing plan and strategy. You know that without a marketing plan, your efforts will be wasted. Whether you need a plan built from scratch or a plan that needs reviewing and tweaking, we’re here for you.
Your goal is to connect with your target audience in meaningful ways so your products, events, services, and offerings are no longer the best-kept secret in your industry. You have customers but you’re definitely not at full capacity. Your marketing is not automated and you definitely need to create brand messaging that caters to a specific audience so they know where and how to find you. You don’t have time to write your own plan and may even need some help with execution. The bottom line is simply that you need your marketing to produce results. Whether you need more customers/clients or want to grow brand visibility or increase sales and revenue, we can create a plan to help you succeed.
What we do for you
We focus on marketing campaign strategies and digital marketing campaigns to help you achieve your goals. We write your marketing plan with a smart strategy that outlines the best process and course of action, period. During our consultation, we perform a client needs analysis to discover where you’re falling short and how we can get better results together. We review your website, collateral materials, and overall marketing initiatives and make suggestions and creative, customized recommendations. Our team will craft a plan that starts with market research, planning, and a keen awareness of your goals.
- We meet with you/your team for the initial consultation either in person or via virtual session.
- Review your mission, vision, and goals – we help you think BIG picture so you’re able to plan for long-term results and success.
- We formulate a plan with or without research – we analyze the market and see where you fit in. It’s your choice whether we include research in our plan. However, it’s important to understand the landscape before you draft a blueprint.
- We create a customized marketing plan for your business using our 21 STEP blueprint process which includes various elements including marketing, strategy, tactics, promotions, and more.
- We deliver the plan to you in a comprehensive presentation format both verbal and written.
- Our final session includes an overview of the plan with detailed explanations and suggestions for implementation.